In light of HP’s crap support yesterday, today I thought I’d relay something more positive towards a company I admire. This time its not Apple. Its USAA – the United States Automobile Association.
USAA is a bank/insurance/financial company which is a member’s only corporation serving active and former members of the armed forces and their families. Once you’re a member, you are a member for life and your children can inherit membership, along with their children and so on. My wife and I are members thanks to her grandfather Fischer, who served in the Air Force for many years.
Background aside, I can’t remember when I’ve been more impressed with a company. USAA is not only a financial company that really has great products to offer. I think there are lots of those companies out there. USAA just gets customer service. That is what makes this company so different.