infrastructure – vBrainstorm.com

Today, HPE introduced Ezmeral, a new software portfolio and brand name at its Discovery Virtual Event (DVE), with product offerings ranging from container orchestration and management, AI/ML and data analytics, cost control, IT automation and AI-driven operations, and security. The new product line continues the company’s trend of creating software closely bundled to its hardware offerings.

Three years ago, HPE divested itself of its software division. Much of the ‘spin-merge’, as it was called, was a portfolio of software components that didn’t have a cohesive strategy. The software that was left to remain in the company was closely tied to hardware and infrastructure – its core businesses. And like the software that powers its infrastructure, OneView and InfoSight, the new Ezmeral line is built around infrastructure automation, namely Kubernetes.

Core Competency

Infrastructure orchestration is the core competency of the Ezmeral suite of software – with the HPE Ezmeral Container Platform servicing the the foundational building block for the rest of the portfolio. Introduced in November, HPE Container Platform is a pure Kubernetes distribution, certified by the Cloud Native Computing Foundation (CNCF) and supported by HPE. HPE touts it as an enterprise-ready distribution. HPE is not doing a lot of value add at the container space, but they are working to help enterprise adopt and lifecycle Kubernetes.

Kubernetes has emerged as the de-facto infrastructure orchestration software. Originally developed by Google, it allows container workloads to be defined and orchestrated in an automated way, including remediation and leveling. It provides an abstracted way to handle networking and storage – through the use of plug-ins developed by different providers.

Portfolio

A single software does not make a portfolio, however, so there is more. In addition to the Kubernetes underpinnings, the acquisition of BlueData by HPE provides the company with an app store and controller which assists with the lifecycle and upgrades of both the products running on the Container Platform and the platform itself. There is a lot of value to companies in these components.

In addition, the HPE Data Fabric is also a component of the portfolio allowing customers to pick and choose their stateful storage services and plugins within the Kubernetes platform.

The focus of the App Store is on analytics and big data – with artificial intelligence and machine learning as a focus as well. The traditional big data software titles – Spark, Kafka, Hadoop, etc. – will continue to be big portions of the workloads intended to run on the HPE Ezmeral Container Platform.

New Workloads

The new announcement for HPE Discover Virtual Event centers around Machine Learning and ML Ops.

According to the press release, HPE Ezmeral ML Ops software leverages containerization to streamline the entire machine learning model lifecycle across on-premises, public cloud, hybrid cloud, and edge environments. The solution introduces a DevOps-like process to standardize machine learning workflows and accelerate AI deployments from months to days. Customers benefit by operationalizing AI / ML data science projects faster, eliminating data silos, seamlessly scaling from pilot to production, and avoiding the costs and risks of moving data. HPE Ezmeral ML Ops will also now be available through HPE GreenLake.

“The HPE Ezmeral software portfolio fuels data-driven digital transformation in the enterprise by modernizing applications, unlocking insights, and automating operations,” said Kumar Sreekanti, CTO and Head of Software for Hewlett Packard Enterprise. “Our software uniquely enables customers to eliminate lock-in and costly legacy licensing models, helping them to accelerate innovation and reduce costs, while ensuring enterprise-grade security. With over 8,300 software engineers in HPE continually innovating across our edge to cloud portfolio and signature customer wins in every vertical, HPE Ezmeral software and HPE GreenLake cloud services will disrupt the industry by delivering an open, flexible, cloud experience everywhere.”

Committedly Open

HPE also reiterated its engagement with open-source projects and specifically to the Cloud Native Computing Foundation (CNCF), the sponsor of Kubernetes, with an upgraded membership from silver to gold status. The recent acquisition of Scytale, a founding member of the SPIFFE and SPIRE projects, underscores the commitment, representatives say.

“We are thrilled to increase our involvement in CNCF and double down on our contributions to this important open source community,” said Sreekanti. “With our CNCF-certified Kubernetes distribution and CNCF-certification for Kubernetes services, we are focused on helping enterprises deploy containerized environments at scale for both cloud native and non-cloud native applications. Our participation in the CNCF community is integral to building and providing leading-edge solutions like this for our clients.”

Disclaimer: HPE invited me to attend the HPE Discover Virtual Experience as a social influencer. Views and opinions are my own.

It has been said by several HP employees that Meg Whitman has been a calming force brought to HP. This morning, that calming force directly addressed many US-based HP customers for the first time during the HP Discover event in Las Vegas.

Last year, Léo Apotheker addressed a similar crowd and the keynote from him focused on the Autonomy acquisition, analytics and transitioning HP towards being more of a software company. Whitman’s keynote carried a very different tone and message about harnessing what customers want and need and utilizing HP’s strengths and portfolios to address their customer’s needs. In short, she delivered and reiterated a message that HP exists to meet their customer’s needs with the broadest and deepest portfolio of products and solutions on the market from a single company.

As she said, the best way to start a story is to start at the beginning, so she began the story as assuming the role of CEO at HP. Whitman highlighted a number of the things that she learned as she surveyed the company. She found some things that, she said, made her very impressed, such as how HP employes are serving along side of United Kingdom’s armed forces implementing and supporting critical communication systems.

But with the turmoil that HP has faced with the CEO dance of the past two years has been well documented in the media and she didn’t shy from addressing that topic. She acknowledged the turmoil and praised the resiliency of HP employees. She also praised the lengths to which they will go to serve their customers even in the middle of a crisis, such as the earthquake in Christchurch, New Zealand, flooding in Thailand, and the tsunami in Japan.

Whitman painted a picture of a strong and integrated company which is working hard “to be more than the sum of our parts.” Through leveraging all the innovation in individual products and lines of business, they are moving towards integrated solutions to meet customer’s needs and solve their problems. Whitman also reiterated the point that HP embraces open solutions and architecture, a theme that has been shared for several years, and discussed the partnerships that HP has fostered and that have thrived for many years.

Whitman also outlined a future that focuses on three key areas that HP feels customers are struggling with – Cloud, Security and Information Optimization. For cloud, HP has a strong portfolio of products including a slate of revised management software released today to help manage heterogeneous hardware in the cloud and enable the enterprise to use DevOps development method to high-velocity development.

“Security and compliance is more important than ever – there are new threats, new regulations and new scruitiny taking place across the globe,” Whitman added.

Information is far more important to businesses than raw data, making analytics incredibly important to businesses in the coming year to make critical decisions and react to trends.

Whitman articulated the customer first message multiple times. Summing it all up at the end of her presentation, “Your agenda is our agenda,” she said. I’m sure a lot of customers, like myself, will find a lot of comfort knowing that this is the new direction for HP.

Next up, Whitman welcomed Jeffery Katzenberg, CEO of Dreamworks Animation SKG to discuss their relationship and how Dreamworks pushes the limits of technology to create animated films. Although Katzenberg had many complimentary things to say about HP, he summed up Dreamworks’ relationship with technology by using a video illustration from 1994, when he brought a lion on stage during an event in Las Vegas while promoting Disney’s The Lion King. The lion proceeded to get a little ‘frisky’ with him while showing his affection, not exactly performing as expected. Katzenberg firmed it up with these three points comparing Poncho the Lion with technology:

#1 – Without Poncho the Lion, the Lion King could not have been made and without technology, Madagascar 3 could not have been made.

#2 – Poncho performed on his platform as expected most of the time. Technology performs on its platform most of the time as expected.

#3 – There are times when Poncho the lion got a little frisky. We’ve all experienced technology getting a little frisky. But it wasn’t an issue with Poncho because his trainers were there to help get him back on track and just the same HP is there for its customers to help get them back on track if technology gets frisky.

Not a bad way to end the keynote and a great way to reinforce to customers how HP can be a valued partner to work with.

Disclosure: HP sponsored my trip to HP Discover, covering all travel expenses, however HP does not control the content of the posts that I write based on my attendance to the show. The thoughts, impressions and information contained in this post are my own.