VMware’s new product names

by Philip Sellers December 2, 2008

written by Philip Sellers December 2, 2008

There is a nice article out in one of the VMTN blogs which covers all the rebranding that VMware is attempting with their next generation products. I’m not a big fan of rebranding (think Citrix’s Xen-everything confusion) as I think it muddies the water and causes brand confusion, but for some reason or another companies like to do this. VMware is at least doing so with a new release of software and I understand their reasons behind the rebranding, but it is something new to learn.

Anyways, the link. You can find more information on all the renaming here: http://blogs.vmware.com/vmtn/2008/12/do-they-smell-a.html

Philip Sellers

Phil is a Solutions Architect at XenTegra, based in Charlotte, NC, with over 20 years of industry experience. He loves solving complex, technology problems by breaking down the impossible into tangible achievements - and by thinking two or three steps ahead of where we are today. He has spent most of my career as an infrastructure technologist in hands-on roles, even while serving as a leader. His perspective is one of servant leadership, working with his team to build something greater collectively. Having been lucky to have many opportunities and doorways opened during his career - Phil has a diverse background as a programmer, a writer, an analyst all while staying grounded in infrastructure technology.

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