When I first began the blog, to introduce myself and who I am to the audience, I did a series of posts about companies and products that I admired. I started, but never completed, a post about Apple – a company that I very much admire. I found it hard to put into word why I was enamored with Apple. This week, Steve Jobs resigned as CEO of Apple, so I thought it was a befitting time to finally release this post.
Apple has shaped a lot of my personal beliefs on how to succeed, long-term in business. A study of their resurgence is a study in how to optimize, simplify and really meet your customer’s needs. I wanted to pull out some things that I think have made Apple and Steve Jobs immensely successful.